IN ANIMATION STYLE

The main purpose of the VTB Arena Park stand at MIPIM 2014 is to present the environment (stadium, apartment complex and park) in an animated style.

The style is integrated into the three-dimensional space using ‘animated’ elements: people ’emerge’ from the park depicted in the poster, the trees in the painting come to life and move into the booth space. The toy bridge is the aesthetic dominant feature of the stand, bringing together two worlds – the fairytale world of animation and the real world.