Exhibition stand VTB Arena park
25х3,3=82,5 sq.m, MIPIM-2014
The main goal of the VTB Arena park stand at the MIPIM 2014 is the presentation of the environmental area (stadium, a mixed-use residential cluster and a park) in the animation style.
The style is integrate into the 3D space by the “animational” stand elements: people “come out” of the park depicted in the poster, the trees in the picture come alive and move into the stand space. The toy bridge is an aesthetic dominant of the stand combining two worlds – the fairy-tale world of animation and the real world.
The Prize Winner of the National Design Contest Russian Victoria-2016, Expo Design. Moscow, Russian Federation.