iF Yearbook 2014

The goal of the Slovyanski Wallpaper Company exhibition stand is to present wallpaper, the main company product, in some abstract way. The core element of the stand is the wave-looking pylon that combines the images of a tree and unfolding roll of wallpaper. The wave-looking pylons have been gathered in groups to result in the walls of complicated irregular shape, “dancing walls”, creating quite distinctive image of a forest. The dominant of the stand color concept is the natural color of a tree trunk, so the tints of beige and the textured deep brown are used.